The company’s founder, Jayda Uras, is half-Turkish, half-British, and grew up in Switzerland. She originally trained as an architect from the Rhode Island School of Design. After having worked six years in New York as an architect, she expanded her horizons by studying medicine, aromatherapy and biochemistry with internationally renowned industry experts Michael Scholes and Debbie Freund. She later received a degree from the New York Healing School. Jayda Uras continued her studies in London at the Institute of Traditional Herbal Medicine and Aromatherapy under Gabriel Mojay. While studying in London, she worked as a natural remedy consultant at Wholefoods in Soho London.
Jayda Uras moved to Istanbul in July 2006, where she founded the Vie En Rose. She is actively involved with Istanbul University Pharmacology / Pharmagnosy Dept and the Anadolu University Pharmacy faculty, and is also a member of the International Society for History of Islamic Medicine.
Vie en Rose began as a small atelier in Cihangir, Istanbul. There we run a natural herbal pharmacy where we produce organic creams, soaps, oils etc in our back kitchen and we sell like a bakery in the front; everything is fresh fresh fresh. Our products have expiration dates on them as they are have absolutely no chemicals inside; We believe that if you cannot eat it then you should not be putting it on your skin (which is an organ too).
We use certified organic oils & herbs grown on our organic farms in Turkey; making this good for the environment the economy and with increased evident health benefits for our customers; True health can be obtained and maintained by using what naturally grows around us.